In January 2016, 50 years of history of Medel merged with one of the most important multinational realities in the world. Beurer GmbH, a leading company for health and well-being for over 100 years, acquired the Medel and ActiveAction brands creating a new company named Medel International.
Medel International is exclusive property of Beurer GmbH. Beurer saw in Medel brands the potential to enter, with a completely separate and dedicated structure, the strategic pharmacy channel.
The company Beurer, with headquarter in Germany, has stood for innovative products in the health and well-being sectors for over 96 years and is currently present all over the world through its subsidiaries and distributors.
The group turnover, doubled in the last years, has reached this year 230 million euro; a signi- ficant part of it is spent every year in the research and development of the products which are well known for the high quality level, innovation and exclusive design. Medel brand will also benefit of such investment and, thanks to this synergy (Italian design with German technology), will further expand its product range in the name of quality and innovation.